HINDUSTAN & HINDUSTAN JOBS
Sumal Digital executed a high performing hyperlocal influencer campaign for Bole City and Hindustan Jobs, aimed at creating strong regional awareness across Uttar Pradesh, Uttarakhand, Jharkhand, and Bihar. The campaign ran from February 2nd to March 25 , spanning 51 days and strategically involving both city focused (45 days) and state-focused (30 days) influencers. Each influencer was tasked with delivering a content bundle of 1 reel, 1 post, and 1 story, ensuring consistent engagement across multiple Instagram touchpoints. The result was a remarkable performance: over 1.5 crore total views, 1.5 million engagements, and a total reach exceeding 10.6 million. Uttar Pradesh led the results with 69.2 lakh views and 45.5 lakh reach, followed by Bihar with over 39 lakh views and 31.8 lakh reach. Uttarakhand and Jharkhand also contributed significantly to the campaign’s overall momentum. What set this campaign apart was Sumal Digital’s localized content strategy -influencers tailored their messaging to regional cultures and dialects, making the content authentic and highly relatable. This, combined with a well-balanced content schedule and exclusive use of Instagram’s high-engagement formats, resulted in deep audience connection and brand recall. For businesses aiming to build strong regional visibility and drive tangible outcomes through influencer-led storytelling, this campaign stands as a benchmark of what Sumal Digital does best.