Hindustan Times

Sumal Digital executed a high-performing influencer campaign exceeding all initial commitments and delivering stronger-than-expected results. While the plan initially included 4 micro and 10 macro influencers with a combined follower base of 9 lakh, the final execution involved 2 micro and 12 macro influencers with a significantly higher follower base of 2.16 million. Despite maintaining the same content volume of 14 videos and 28 stories, the campaign achieved a reach of 4.22 lakh and 735,663 video views, surpassing the committed reach of 4 lakh and 7 lakh views respectively. Most impressively, total engagements soared to 83,685, resulting in an engagement rate of 3.86%, almost double the initially projected 2%.

The campaign garnered 1,378 contest entries, again beating the target of 1,300. The engagement breakdown shows impressive audience interaction, with 39,734 likes, 18,785 shares, 12,319 saves, 1,663 story link clicks, and 11,184 comments - all indicators of meaningful content resonance. Sumal Digital’s strategic use of macro influencers and sharp targeting played a crucial role in amplifying performance, making this campaign a textbook example of efficient influencer ROI and precise execution.