Sumal Digital
Better storytelling creates stronger brands.
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Case Details

Samsung S26 Ultra Campaign

Samsung S26 Ultra Campaign

We executed a high-impact brand activation campaign for Samsung S26 Ultra, focused on driving engagement, visibility, and social conversations across digital platforms. The campaign generated 80,000+ interactions within just 2 days, surpassed 0.2 million+ attributions on X (Twitter) within three weeks, and achieved 100,000+ high-quality engagements on Instagram, significantly amplifying overall campaign reach.

To maintain a strong and consistent brand presence, our team designed and developed all campaign creatives in-house, including pre-launch assets and promotional content. This ensured a cohesive visual identity while maximizing audience attention and engagement throughout the campaign lifecycle.

A contest-led engagement strategy featuring rewards such as ₹20,000 cash prizes and Samsung S26 Ultra devices played a key role in driving participation. The campaign successfully selected four winners and generated substantial audience involvement, strengthening brand recall and demonstrating our ability to create impactful, performance-driven digital activations at scale.

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