TOYOTA Exceeding Automotive Lead Conversion Benchmarks
Sumal Digital collaborated with Toyota to enhance their lead generation efforts. The campaign achieved a remarkable 31% lead-to-enquiry ratio, significantly surpassing the automotive industry's average conversion rate of 2%. Furthermore, the enquiry-to-order ratio stood at 2%, indicating a highly effective funnel from initial interest to final purchase. These results underscore Sumal Digital's ability to drive high-quality leads and optimize conversion pathways in the automotive sector.